I founded Applying Design to teach businesses how to run their own service design and user research projects. 

 

After spending 12 years working with clients in the public, private and third sectors to run these kind of projects for them, I realised these skills have the most impact when they are embedded within organisations and staff, rather than being brought in only at certain points through an external consultant.

 

In today's landscape, service design and user research have transitioned from being specialised skills that necessitate external hires towards being a key driving force within successful organisations. That’s why I focus on partnering with companies to assess the specific methods and tools within these disciplines that would best suit their unique organisational needs. Then, I put these methods and tools into place on live projects within the organisation as part of my bespoke workshop sessions, ensuring the seamless integration of these innovative practices within teams’ everyday work.

 

Clients I've worked with over the years: